Marketing Specialist

US-PA-Exton
2 weeks ago
ID
2017-4771
# of Openings
1
Category
Marketing

Overview

iPipeline is a leading provider of cloud-based software solutions for the life insurance industry. Through our SaaS solutions, we accelerate and simplify insurance sales, compliance, operations and support. We provide process automation and seamless integration between every participant in the life insurance industry including carriers, agents (such as financial advisors and independent insurance agents), distributors (such as banks, broker-dealers and general agencies) and consumers. Our innovative solutions enable automated processing for pre-sales, point-of-sale execution of applications, post-sale support, reporting, consumer delivery and agency management.

 

iPipeline provides the process automation and seamless integration needed on a global basis to make a sale by aggregating more than 120 carriers, 875 distributors and financial institutions, and their producers and licensed advisors in a cloud-based environment. With headquarters in Exton, Pennsylvania, iPipeline has locations in Fort Lauderdale, Huntersville, Philadelphia, Salt Lake City, Tokyo, Cheltenham (UK), and Vancouver. Visit us at www.ipipeline.com.

 

We are currently looking for a Marketing Specialist in the Exton, PA office.

Responsibilities

We are looking for a prolific and talented content creator to write and produce various types of content and product marketing, to expand our company’s digital footprint, awareness and generate leads. This role requires a high level of creativity, attention to detail, and project management skills. B2B marketing experience for a software company is essential.

 

Skills & Responsibilities:

  • Support corporate marketing initiatives
  • Write content for and build product launch kits
  • Drive leads, awareness and support various sales and marketing efforts for all iPipeline products
  • Position messages for each segment of target market
  • Create and manage product content for Web
  • Liaison with product development and customer support
  • Conducts product launch coordination
  • Support sales Collateral Development
  • Generate customer PowerPoint presentations – product content 
  • Support Cross-Marketing Promotions
  • Collaborates with customer support, marketing team, product management, sales, executive team, and external influencers and industry experts
  • Blog as appropriate to support and promote platform and solution offerings and to attract site visitors 

Qualifications

Requirements:

 

  • You are an “A” Team Player with 3-5 years of experience; preferably within the software industry
  • BA/BS degree in communications, marketing or English with relevant work experience.
  • Past experience producing content for the web specifically as well as product marketing experience in the software industry.
  • A dual-minded approach: You’re highly creative and an excellent writer who is process-driven, capable of convincing individuals that your creative approach will yield business results, and able to execute in a fast-paced environment.
  • Excellent written and verbal communication skills are essential.
  • Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments.

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